>>> THE BIG GUYS ARE GOING NATURAL UNILEVER BUYING SCHMIDT'S NATURALS, PUTTING THE GIANT IN A POSITION TO TAKE A BITE OUT OF THE ORGANIC MARKET, AN INDUSTRY PREDICTED TO BE WORTH $22 BILLION BY 2025 AND YESTERDAY, SCHMIDT'S BECAME THE FIRST UNILEVER BRAND TO ACTUALLY ACCEPT BITCOIN ON ITS WEBSITE
JOINING US NOW IS THE CEO AND CO-FOUNDER OF SCHMIDT'S NATURAL FIRST, A BIG BRAND ACTUALLY ACCEPTING BITCOIN? HOW DOES THAT WORK >> WELL, IT'S SOMETHING THAT OUR CONSUMERS REALLY WERE ASKING ABOUT, AND WE'VE GOTTEN HERE BY LISTENING TO THEIR FEEDBACK LIKE WHEN OUR CONSUMERS ARE LIKE, WE NEED A DEODORANT THAT WORKS AND NATURAL AND WE LISTENED TO THEM AND WE BUILT A POWDER-BASED DEODORANT >> THIS IS JUST A PUBLICITY STUNT, RIGHT ONE BITCOIN, IT'S SEVERAL THOUSAND DOLLARS, AND DEODORANT HAS TO COST LESS THAN $5 >> AND IT SWINGS WILDLY >> HOW DO YOU BUY ONE LITTLE DEODORANT WITH BITCOIN THE COOL THING ABOUT SCHMIDT'S IS WE HAVE OUR RETAIL BUSINESS AND OUR DIRECT TO CONSUMER BUSINESS A SUBSCRIPTION BUSINESS IS WHERE A LOT OF SUBSCRIBERS SIGN UP TO BE ABLE TO TRY NEW PRODUCTS WE CAN GET FEEDBACK AND SOME OF THE SUBSCRIBERS WERE LIKE, HEY, WE WANT TO BE ABLE TO PAY IF BITCOIN AND WED WE HAD A LOT OF QUESTIONS BUT WHEN WE LAUNCHED ROSE VANILLA, ONE OF OUR NUMBER ONE SCENTS, IT WAS BECAUSE THE CONSUMERS ASKED FOR IT, WE PUT IT ONLINE, IT BECAME NUMBER ONE SKU AND IT'S ONE OF OUR TOP FIVE SKUs >> HOW OLD IS AVERAGE BUYER OF SCHMIDT'S DEODORANT? >> WE HAVE A LOT OF MILLENNIALS BUT OUR CORE DEMOGRAPHIC IS 25 TO 55-YEAR-OLD FEMALES >> HOW BIG IS THE MARKET FOR NATURAL DEODORANT? I'VE BEEN SKEPTICAL THAT YOU CAN MAKE A DEODORANT WITHOUT ALUMINUM I TRIED WHEN I WAS PREGNANT AND IT DOESN'T WORK
>> I THINK THE NATURAL NOW IS THE MAINSTREAM MARKET OUR CONSUMERS ARE NOT LOOKING TO NICHE STORES WE'RE IN DRUGSTORES, MACY'S, BLOOMINGDALE'S >> YEAH, BUT SHE ASKED IF IT WORKS >> 100% IT WORKS >> IT DOESN'T DO ANTI-PERCENT PR — ANTI-PERCENT PRANT >> IT'S A TRADEOFF, PRICEY TRADEOFF >> WE'RE AFFORDABLE WE'RE A PRESTIGE BRAND BUT AFFORDABLE PRICING SO WHEN WE LOOK TO DEVELOP A PRODUCT, WE'RE NOT TRYING TO GOEJUGE THE CONSUMER >> I MEANT THE TRADEOFF OF SWEATING BUT NOT SMELLING I THOUGHT THAT WAS TOO HIGH FOR ME SOME OTHER PEOPLE MAY BE WILLING TO >> WE DO HAVE MAGNESIUM AND ARROW ROOT POWDER IN THE BASE SO IT HELPS ABSORB WETNESS BUT IT'S NOT GOING TO BE LIKE BLOCKING YOUR PORES WITH ALUMINUM >> TALK ABOUT WHAT IT'S LIKE TO GO FROM A NICHE BRAND INTO THE ARMS OF UNILEVER, WHICH IS A COMPANY THAT MAKES DOVE AND DEGREE I MEAN, IT'S COMPLETELY OPPOSITE FROM WHAT YOU DO >> OH, IT'S DEFINITELY, WE THOUGHT ABOUT IT ME AND JAMIE WERE THINKING ABOUT IT WHEN WE WERE LOOKING AT THE DIFF OPTIONS ON THE TABLE BUT THE COOL THING ABOUT UNILEVER IS THEY'RE AN ENTREPRENEURIAL SPIRITED COMPANY THEY'VE EMBRACED US AND HAVEN'T TRIED TO CHANGE US THEY HAVE ONE OF THE GREATEST SUPPLY CHAINS IN THE WORLD AND GIVE US SKACCESS TO OVER 129 COUNTRIES
>> HAVE YOU CONDUCTED A BITCOIN STR TRANSACTION? >> YEAH, IT'S ON THE WEBSITE THE FIRST LIVE, ACROSS ALL OUR SITES ON MONDAY >> AND YOU HAVE RECEIVED BITCOIN? >> WE LITERALLY JUST LAUNCHED IT SO YES >> OKAY >> BUT WE'RE GOING TO LOOK AT THE NEXT TWO WEEK AND SEE HOW IT DOES BECAUSE NOW THERE ARE QUESTIONS LIKE, ACCEPT THIS COIN AND THAT COIN AND WE'RE LIKE, LET'S STICK WITH THE ONES THAT ARE THE MOST LIQUID AND REASSESS IN THE NEXT MONTH >> YEAH, IF YOU CALL BIT
